At BB Ventures by Bright Bloom LLC, we specialize in connecting brands with consumers by leveraging our deep market knowledge, long-standing relationships, and strategic insights. We understand the local market dynamics in Puerto Rico, from retail to financial landscapes, and use this understanding to guide brands in reaching their target audience effectively. Through our strong connections with local distributors, retailers, and influencers, we ensure your products gain the exposure they need. Our data-driven strategies are backed by privileged market information, allowing us to deliver efficient execution and measurable results. With a results-oriented mindset, we focus on continuous improvement and growth to help your brand succeed in the ever-evolving marketplace.

Connecting Brands with Consumers…

Cultivating Market Success

About BB Ventures

We believe in Productivity, Partnership and Growth. 

Our company, founded by two seasoned executives, connects commercial and retail product lines with the Puerto Rico market. Acting as agents and intermediaries between brands, distributors, merchants, and consumers, our mission is to facilitate market expansion and growth through agile execution in key markets and regions.

We focus on identifying business opportunities, market development, negotiation, and sales, while offering strategic advice, brand activation support, and relationship-building. As we partner with you, we remain committed to being the most effective solution for strategically linking your brands with consumers. 

Lisamarie Perez

  • Extensive Experience in Marketing: Over 20 years of experience as a marketing executive, Lisamarie has a proven track record of driving annual growth and increasing market share in Unilever and Glidden with top consumer brands.

  • Strong Distributor Management Skills: A key strength is Lisamarie’s expertise in distributor management and collaborative sales planning, with unparalleled skills at building and maintaining partnerships.

  • Strategic Planning and Execution:  Strong capabilities in strategic planning, particularly in implementing joint business plans and delivering innovative marketing solutions tailored to business needs.

  • Leadership in Brand Development: Results-oriented and with outstanding results in creating impactful brand strategies, contributing to robust brand development and sustained growth.

  • Alignment with Industry Values: Committed to professional values of excellence and innovation, demonstrating superior ability to fit seamlessly into leading organizations.

Mariel Arraiza

•Extensive Experience in Banking and Business Strategy: With over two decades of experience in banking and financial services, Mariel Arraiza brings a wealth of knowledge in strategic business planning and operations, enhancing her ability to navigate complex markets and drive growth for brands entering Puerto Rico.

•Strong Network and Industry Connections: Leveraging the extensive network built throughout her career, Mariel has developed solid relationships with key distributors, financial partners, and market leaders in Puerto Rico, enabling seamless integration of product lines with distribution channels and fostering new opportunities for market expansion.

•Holistic Approach to Marketing and Consumer Insight: Mariel’s diverse background in marketing, product development, and customer-centric strategy allows her to position brands in the Puerto Rican market effectively. Her deep understanding of digital technologies, consumer behavior and market trends enables her to tailor brand strategies for impactful growth and increased market share.

•Operational Excellence and Negotiation Expertise: With her leadership roles in finance, technology and operations, Mariel possesses strong negotiation skills, ensuring favorable terms for brands and distributors. She focuses on efficient supply chain management and compliance, ensuring that all operations are aligned with market regulations and business goals.

•Innovative Mindset for Strategic Partnerships and Brand Growth: A forward-thinking leader with a passion for innovation, Mariel identifies emerging market trends and fosters strategic alliances between product lines and distributors. Her digital savviness, entrepreneurial spirit, and consultative approach drive long-term growth and brand visibility within the Puerto Rican market.